Emma Willis is collaborating with Next and these are the AW17 pieces you need to buy

Frankly, we want it all

Say hello to Next’s brand new ambassador: Emma Willis. The TV presenter shared the news with her 900k followers, ahead of the launch of the collection today.

She wrote, ‘So excited to have teamed up with @nextofficial to create an edit of my fave pieces from their winter collection 🎉 Watch this space peeps.. launches online this Wednesday!’

Emma also used her style credentials to curate a line of AW17 updates your wardrobe needs. Think cosy knits in autumnal shades, statement checked coats, sheer blouses and tapered trousers.

emma willis next

Not one to do things by halves, Emma is also the face of the campaign, modelling her edit in a series of chic pictures. We particularly love her party wear edit: the sequin skirt has our name written all over it.

emma willis next

The collection is available to buy now on Next, and in case you need a little inspiration, Emma shared her top picks with us, ‘I love the over the knee elasticated boots, the slouchy men’s trousers, and the gold sequin skirt… love love love them. There’s something for everybody in the collection.’

Oh, and if you want to feel fabulous, no matter what, try ‘a sharp suit or a beautiful dress’ or ‘a pair of killer heels’.

emma willis next

Speaking about the collab, Next said, ‘We are really excited to announce we now have Emma Willis on board as a brand ambassador. Being a TV personality and mother of three, she understands the importance of practical yet fashion-forward dressing, her own style is ‘comfortable with a modern femininity’ which makes her a perfect fit for our brand. As an ambassador for Next, she will be picking her key edit each season from our current collection which will then be styled into outfits for her to model.’

We couldn’t agree more.

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