Credit crunch chic helps Peacocks double online sales

Peacocks announces record profits thanks to its £14 LBD

High street fashion chain Peacocks has announced record profits, thanks to its £14 LBDs and £8 pencil skirts – proof that we are finally getting our head around credit crunch chic.

The recession-friendly store revealed that its online sales had increased by 108% over the last year.

The skyrocketing profits have been taken as a clear sign that as the recession hits people are still enjoying a spot of shopping, but instead of frivolously throwing money away, are on the hunt for that perfect bargain.

By far the best sellers are the classic shift LBD, priced at £14, and Peacock’s super-flattering black pencil skirt.

Among the other top buys, are the nautical stripe boyfriend cardigan, £12, the sheer ruffle top, £12 and the black chiffon gypsy dresses, £18.

‘Our customers are showing an increased confidence in shopping online,’ Tim Bettley, the managing director said.

‘The growth in our online sales is encouraging, supporting predictions that e-commerce will experience further growth in 2009.

‘In support of this trend, we are committed to developing and expanding our online range.’

CLICK HERE FOR MORE FASHION NEWS

Reading now

Popular