Chloé For Sale As French Fashion House Seeks New Owner

Holding group Richemont is reportedly looking to sell luxury Parisian powerhouse Chloé

Chloé may be up for sale after claims that Swiss holding company Richemont is looking to drop the brand from its books.

Following a Reuters report last month which stated that Richemont was ‘informally’ looking for potential buyers for the French fashion house, WWD has now said that the company is actively searching for a new purchaser.

The holding group, which boasts an impressive portfolio including Cartier, Net-A-Porter Group, Piaget and Azzedine Alaïa, is reportedly looking to shift its focus away from fashion and more towards luxury watches and jewellery.

And with its high-end accessories clients greatly outperforming its ‘soft luxury’ labels, Chloé’s fate now hangs in the balance.

Azzedine Alaïa, Dunhill and Shanghai Tang are also said to be joining Chloé on the transfer list – but while they could all be facing a move, it’s good news for Net-A-Porter…

Richemont recently released a public statement firmly denying that the e-commerce group was for sale. Will Chloé be so lucky?

Check back for more fashion news updates as soon as we hear them.


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