This is the most popular day of the week to shop fashion online

Guess which one?

How often do you actually go into a high street store to buy clothes? If the answer is ‘once or twice a month’ then you’re not alone, because let’s face it, shopping online is more convenient (and this is the other reason you shop online FYI).

But is there such a thing as a best time to do your virtual fashion shop? There is indeed, according to Amazon, and it’s the same day you do all your other essential weekly admin, such as cleaning, prepping lunches for the week, and watching Poldark obviously. In other words: Sunday.

Despite shoppers buying fashion every day of the week, Sunday sees the most sales, judging by data compiled for the Amazon Trends Report 2017.

And if you were wondering what trends people are buying, the humble jeans have seen a surge in orders, with skinny and mum jeans being the most popular styles of the season so far.

Jewellery has also seen an increase in orders, and surprisingly, silver jewellery is being ordered far more than gold. Is our love affair with rose gold over? Could be…

So next time you’re looking to get your fashion fix online, you may want to be more productive and do it all in one day, it makes sense, doesn’t it?

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