Heads up! This hero ASOS dress is back with a vengeance for summer
Get it on the action
Get it on the action
A little while back, ASOS released the hero dress of the season. I'm calling it a hero dress because the press release got fashion editor friends (myself included) excited before the dress even launched.
And when it did finally land, it was gone within hours. I should know, I wasn't quick enough and I'm still kicking myself.
If you missed it, it was the perfect midi dress with flattering drop-waist, pleated skirt, green floral print and button details that made it just the right side of vintage-inspired.
You can see below how a few influencers styled theirs.
Now the kind people at ASOS have given me a heads up that the dress is back in a summer version, and it's going to make a killing.
It's pretty much the same style, except that instead of long sleeves, it has a square neck and cami straps.
Shop now: ASOS DESIGN Ditsy Floral Pleated Drop Waist Midi Dress for £40 from ASOS
Wear yours with trainers or a summer sandals, and do accessorise with a basket bag.
You're very welcome.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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