Angelina Jolie dropped as face of St John

The megastar has been replaced as the face of the high-end label, in favour of Brit model Karen Elson

Angelina Jolie has been replaced as the face of St John, by Brit model Karen Elson – because she ‘overshadowed the brand’.

The megastar has fronted ad campaigns for the high-end designer brand for the past three years – but bosses feared that her level of fame overpowered the name of the label.

We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette,’ says St John’s Chief Executive Glenn McMahon.

It was a great run we had. Three years is a long time to maintain any campaign, and we felt it was time to do something new and different.’

Enter red-head model Karen Elson – wife of White Stripes singer Jack White – who has previously modelled for Chanel, Versace, Louis Vuitton and Dior.

Karen Elson - Fashion News - Marie Claire

The new campaign featuring the 30-year-old will launch in February, so keep your eyes peeled!

SEE OUR GALLERY OF ANGELINA JOLIE’S BIGGEST STYLE MOMENTS

SEE KAREN ELSON AS THE FACE OF AGENT PROVOCATEUR

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