Alexa Chung has launched a new fashion app.
Alexa Chung has launched a new fashion app, Villoid, designed to be ‘your very own endless dressing up box’.
Adding ‘tech entrepreneur’ to her already jam-packed CV (she’s a presenter, author and denim designer, don’t ya know?), Alexa announced the news on Instagram overnight, sharing pictures of just what exactly her new app does.
Described as a ‘new destination for style lovers who want to play, share, buy and love’ users can build shoppable boards, sticking their style inspirations alongside their get-the-look, or wishlist products. Here’s one Alexa made earlier…
You can also follow key fashion brands and style influencers, as well as click to buy items directly from affiliates as you browse and share.
‘I am pleased and proud to announce that the secret app I have been working on for months is now available to download today!’ Alexa wrote on Insta.
‘It’s called VILLOID (more on that later) and I would love you to play with it and let me know what you think.’
Signing off her message as ‘Alexa Zuckerberg-Chung’, Alexa is named as a ‘co-founder and secret mastermind’ of the app, which does actually work in conjunction with your Facebook account.
While the real Mark Zuckerberg probably doesn’t need to worry just yet, the new concept could well make a lot of money for Alexa if it reaches the leagues of other celebrity apps like Kim Kardashian Hollywood, which is expected to bring in $85million for the reality star this year.
Is Alexa’s move into the tech industry her best yet? Let us know what you think @MarieClaireUK.