#AerieReal vows not to photoshop their models, and now with 'curve model' Barbie Ferreira taking front and centre of the campaign everyone is taking notice. See the teaser video here...
Barbie Ferreira has become the first ‘curve model’ to be featured in #AerieReal, American Eagle’s campaign to stop photoshopping in fashion. And we are loving it.
While the official ad campaign hasn’t been released yet, Aerie – which is available in the UK – has shown Barbie in a teaser video, with the 19-year-old Size 12 showing off her body confidence. Appearing completely unretouched, Barbie says, ‘I am unapologetically myself, no matter what anyone’s opinion is. Not being retouched in the images is something that’s very important to me—people knowing that, that’s what I look like without anyone’s perception of what my body needs to look like.’ She goes on to end the video saying, ‘The world needs more women who are so strong.’
And we could not agree more.
The #AerieReal campaign was first launched in 2014, and previously featured American Horror Story‘s Emma Roberts in the campaign, but this is the first time a Size 12 model has been the star. And it looks like the campaign is already a hit, with the model gaining 232,000 followers on Instagram, and celebrities like Matt McGorry from How To Get Away With Murder voicing their support.
After 2015 saw Tess Holiday push for fashion to redefine beauty standards, 2016 is already getting off to a great start for curvier models. Barbie is already using her newfound fame to explain the importance of having bodies like hers included in campaigns, writing on her Twitter, ‘Saying I have a normal body is powerful within itself because people tend to think my fat makes me abnormal.’ She continued saying, ‘I just don’t like the term plus size it reminds me of the word oversize I am not with it…Curvy is cuter,’ she wrote. ‘One day I won’t have to say curvy model and I can just say model. The ultimate dream.’
See more photos of the stunning campaign above…