The Strictly Come Dancing star talks about what motivates her and why fashion has the power to change the world.
Abbey Clancy has joined some of the UK’s finest talent to support the annual Fashion Targets Breast Cancer campaign.
Following in the footsteps of previous Fashion Targets Breast Cancer poster girls like Naomi Campbell and Kate Moss, the Strictly Come Dancing star has teamed up with Grammy Award-winning musician Foxes, Victoria’s Secret Angel Lily Donaldson, and model and musician Alice Dellal to lead the stylish charity campaign.
The eye-popping images, which will be plastered all over billboards, urging women to buy pieces from the specially-designed collection, have been shot by renowned photographer Simon Emmett – and we’ve got an exclusive sneak peek at what went on behind the scenes on Abbey Clancy’s shoot.
In the exclusive interview, she explained her reasons for getting involved in the campaign: ‘It’s a fantastic cause. Cancer is something that, tragically, affects almost all of our lives.
She added: ‘Fashion definitely has the power to change the world. If you just look at the amount of money that has been raised by this campaign so far, it’s incredible, and that’s proof in itself. Fashion’s something that globally unites us and to be able to wear something like this and raise money and awareness for such a fantastic cause is incredible.’
This year, retailer partners M&S, River Island, Warehouse, Topshop, Laura Ashley, Debenhams, Superga, Baukjen and The Cambridge Satchel Company have produced unique pieces for the collection. From striking spring tops to dreamy summer dresses, and with prices ranging from just £2.50 to £189, there really is something to suit everyone.
And the best part is that a minimum of 30 per cent from each piece will be donated to Breakthrough Breast Cancer.