Kelly Osbourne is Madonna's new Material Girl

Madonna and Lourdes have traded in Gossip Girl Taylor Momsen and chosen Kelly Osbourne to front their Material Girl clothing collection

Taylor Momsen, Madonna and Lourdes
Taylor Momsen, Madonna and Lourdes
(Image credit: Rex Features)

Madonna and Lourdes have traded in Gossip Girl Taylor Momsen and chosen Kelly Osbourne to front their Material Girl clothing collection

Forget Gossip Girls, Madonna has traded in Taylor Momsen for a new model to front her Material Girl clothing line - Kelly Osbourne!

Ms O has signed up to front the superstar singer's collection, which she designs alongside 14-year-old daughter Lourdes. It is expected that Kelly will star in ads for the brand and take part in promotional events.

A statement confirmed the news this week: 'Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks.'

Momsen was the label's first spokesperson, launching the collection alongside the mother-daughter design pair at Macy's last year.

The move is another blow for the 17-year-old Gossip Girl, who was reportedly suspended from the hit show due to a run of bad behaviour. Her character, Jenny Humphrey, has been relegated from a series regular, appearing only occasionally during the current run.

Taylor Momsen, Madonna and Lourdes

SEE TAYLOR MOMSEN, MADONNA & LOURDES LAUNCH MATERIAL GIRL

GOSSIP GIRL: LATEST ON-SET PICS

The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.