60% brides keep their wedding dress

Cancer Research UK calls on women to sell their wedding dresses

Sixty per cent of brides keep their wedding dress after the big day, a study by Cancer Research UK has revealed.

The survey discovered that just 7% of women donate their dresses to charity, with a further 7% customising their gowns to wear again.

The charity is now encouraging women to fish out their old gowns, and rather than let them collect dust in the back of a cupboard, sell them to raise funds for their new campaign.

The wedding donation campaign is calling on women to sell their wedding dresses through the 'eBay for charity' feature, on the auction website. A percentage of profits will then go directly to Cancer Research UK.

The campaign has been launched by TV actress Gaynor Faye, who has donated the wedding dress that she wore on ITV series Fat Friends. Look out for the £2,000 Maggie Sottero gown, as it will go onto the site on 24 May.