La Senza’s Bra Cup Size Choir goes viral

The inspired Christmas ad campaign that has created a sensation on YouTube

As part of an inventive Christmas advertising campaign, lingerie brand La Senza has released a film that shows models singing notes that match their bra cup sizes.

With over a million hits on YouTube since launching several days ago, the video starts by introducing each of the seven girls, each with a different cup size ranging from A to G.

The Cup Size Choir are then pictured lying ion a row of mattresses and take it in turns to sing their appropriate note to the tune of Decks the Halls.

A specially created website, cupsizechoir.com, enables shoppers to make their own music by pressing different letters on their keyboard. With each note, a description of the model’s lingerie appears beneath.

The clever ad is the brainchild of Tom Woodington and Robin Temple, of creative agency Karmarama. ‘We saw a correlation with musical notes and thought a Christmas musical number would be just the thing,’ said Woodington. ‘It has only been live for a few days, but we’ve already had over 1million hits on YouTube.’

The campaign aims to showcase La Senza’s collection of beautiful bras in a variety of sizes, especially focusing on its DD-GG range, which can often be weak or non-existent from other mainstream retailers.

‘We wanted to bring some festive cheer and what better way than the ‘Cup Size Choir,’ said Sarah Hawkins, Marketing Director for La Senza.

Watch the video now:

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