When not breaking the internet and tweeting to her 25.9million followers, Kim Kardashian is making millions of dollars with her app, Kim Kardashian: Hollywood. And in doing so, has tripled her earnings in just one year. Blimey.
According to an earnings report from Glu Mobile, the company that developed the game, Kim Kardashian: Hollywood made a whopping $43.4 million in the third quarter of this year. In the first five days alone it collected $1.6 million.
Earlier this year it was claimed that Kim cut a pretty good deal when the game was created, picking up 45% of the net profits and it was estimated she’d be raking in $85 million by the end of the year.
But how does a free app make so many millions? Well, if you want the real Kardashian lifestyle, there’s in-app purchases to tempt you. Downloaded over 22.8 million times, the game enables players to live the life of an A-list celebrity, with players making in-app purchases to upgrade their characters, like a house in Malibu for $10. And those extras soon add up, especially when played by so many people worldwide.
The rate at which the game is updated to match Kim’s real-life is alarmingly swift. While you can add a Kris Jenner-style Momager and vote in the Presidential elections, you can also add Kim’s designer looks straight from the red carpet to your wardrobe. The app even reflects Kim’s globe-trotting lifestyle, with her (very) recent Dubai trip already available.
Credit where credits due, Kim certainly knows what she’s doing. And there’s a few million to prove it too…