Victoria Beckham may have been phenomenally successful with her fashion line in Europe and the US but she now has another continent in her stylish sight, and that’s Asia.
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According to reports the designer du jour is heading to China later this month to meet with the country’s elite fashion buyers and to take over the fashion world there.
Securing concessions in the right stores will be the key to the Victoria Beckham brand’s success but judging by her latest collection, it won’t need much of a push – the styles certainly speak for themselves.
A source close to Victoria told the Daily Record: ‘She’ll make several public appearances to publicise her collection. She wants to particularly push her dresses while she is out there but her accessories are equally important.
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‘Posh will make an absolute fortune and with David doing some work out there too, they could easily crack the market within months. The idea is they do a team thing, a Brand Beckham to woo the Chinese public.’
With the demand for luxury goods in China growing rapidly Victoria’s designer wares will no doubt be a welcome addition to the market.
There really is no stopping brand Beckham!
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