Victoria Beckham To Expand Fashion Empire In China

by Rebecca Twomey
Victoria Beckham at New York Fashion Week
Rex Features

Victoria Beckham may have been phenomenally successful with her fashion line in Europe and the US but she now has another continent in her stylish sight, and that’s Asia.

VICTORIA BECKHAM AND HARPER MATCH IN MONOCHROME FOR FOOTBALL GAME

According to reports the designer du jour is heading to China later this month to meet with the country’s elite fashion buyers and to take over the fashion world there.

Securing concessions in the right stores will be the key to the Victoria Beckham brand’s success but judging by her latest collection, it won’t need much of a push – the styles certainly speak for themselves.

A source close to Victoria told the Daily Record: ‘She’ll make several public appearances to publicise her collection. She wants to particularly push her dresses while she is out there but her accessories are equally important.

VICTORIA BECKHAM WELCOMED TO PARIS BY CARLA BRUNI

‘Posh will make an absolute fortune and with David doing some work out there too, they could easily crack the market within months. The idea is they do a team thing, a Brand Beckham to woo the Chinese public.’

With the demand for luxury goods in China growing rapidly Victoria’s designer wares will no doubt be a welcome addition to the market.

There really is no stopping brand Beckham!

WATCH! Victoria Beckham’s best moments video

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CATWALK PICS: VICTORIA BECKHAM A/W 2013

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