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FIRST LOOK: Lady Gaga poses naked in new perfume ad

By Louise Saunders - Tuesday 17 July 2012

Lady Gaga - Marie Claire - Marie Claire UK

Steven Klein/littlemonsters.com

Never one to shy away from controversy, Lady Gaga has made sure the promotional pictures for her new perfume are certainly attention-grabbing.

Lady Gaga, 26, cast aside her usual outlandish costumes and towering heels to bare all in the new ad for her upcoming fragrance, Fame.

The Bad Romance singer made sure to she covered her 'modesty' with a number of ‘tiny men’ crawling all over her body (really...!), as she reclined with a bottle of the scent in her hand.

Posting the revealing snap on her Twitter page, @ladygaga wrote: ‘Photo by STEVEN KLEIN. The First Ever Black Eau de Parfum. Model: Lady Gaga.’

LADY GAGA LAUNCHES SIGNATURE PERFUME

‘I won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!' she tweeted.

CELEBRITY PERFUME SALES SOARING

Created by Coty and released next month, Lady Gaga’s signature scent will be a black liquid which sprays on clear, an idea created by the singer herself.

Bernd Beetz, chief executive officer of Coty, said: ‘Lady Gaga's launch represents my personal credo brought to life... Innovate or die! Absolutely everything about this launch is innovative, from the bottle, to the juice, to the lady herself... She's zeitgeist in a bottle.’

Amen to that!

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