David Beckham causes hysteria at H&M Bodywear launch

By Suzannah Ramsdale on Thursday 2 February 2012

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Nick Harvey

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David Beckham brought Regent Street to a standstill yesterday as he launched his new underwear range at the H&M store, but he also devastatingly revealed that his naked days are over.

Say it isn't so!

The gorgeous footballer jetted into London to launch his Bodywear collection at the high street store and was greeted by hundreds by thousands of fans lining the street.

Inside the West End store giant silver statues of a half naked Beckham were on display, although sadly the man himself was fully clothed wearing a chunky knit cream cardigan and vintage jeans.

During the launch, the 36-year-old admitted that his children are sick of seeing photos of him in his kecks, revealing that his kids' initial reaction to his new line was: '"Oh my God, Daddy - not again. They were like: "that's really good, but everyone's gonna see you in your pants."'

He then went on to drop the bombshell that his 'naked days are over.'

DAVID BECKHAM: A LIFE IN PICTURES

And we have little Harper Beckham to blame for this, ladies.

'I definitely walk around the house in my underwear. But not naked. With the boys it's not a problem because they're naked all the time but with a little girl now, it is different,' David said.

The range goes on sale in 1800 H&M stores around the world today (February 2).

WATCH his sexy ad for the collection below... (warning: you may need to have a cold shower afterwards).

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