In the months since the Royal Wedding, Pippa Middletonís fast become known for her high street style, following in the Duchess of Cambridgeís fashionable footsteps to showcase pieces from Zara, Topshop and L.K. Bennett.
And the younger Middleton sparked a fashion frenzy once again this week, after stepping out in a super-chic red shift from Hobbs.
No sooner had we set eyes on Pippa in the Wyldes dress Ė which comes complete with high street price tag at £129 Ė than the piece sold out in stores around the country, as thousands clamoured to recreate Ms Mís look.
Those lucky few who did manage to get their hands on the pretty shift will be pleased to know Pippa has worn her favourite new item not just once, but twice this week.
The royal bridesmaid debuted her purchase for the first time on Tuesday, accessorising with simple tan flats and her favourite Modalu handbag, as she shopped on Londonís exclusive Kingís road.
And showing she isnít above recycling an item - just like the rest of us - Pippa worse the Hobbs dress again the very next day, for a trip to Wimbledon with boyfriend Alex Loudon.
This time, she added tan Russell & Bromley espadrille wedges, simple gold hoops and super-glam sunnies to finish of her look.
This isnít the first time Pippa has caused an item to sell out in stores.
British handbag company Modalu renamed itís classic Bristol bag the 'Pippa', and reissued it in a range of colours, after it sold out in hours after Miss Middleton carried it the day after the royal wedding.
So delighted were the company that the royal sister loved her classic arm candy, they revealed they sent Pippa her very own personal collection of bags. Jealous? Us?
Have you managed to get your hands on Pippaís Hobbs dress? Are you a fan of her style? Let us know in the comments box below.