She already has a string of books, a line of equestrian clothing, a signature perfume and haircare products to her name, but now Katie Price reportedly wants to try her hand at a range of children's make-up.
Inspired by her two-year-old daughter Princess, the 31-year-old model revealed her plans on her ITV2 reality TV show.
Talking to camera, she explains: 'Obviously the story would be she nicks my make-up all the time, it's not safe for her to use a lady's mascara... edible lipstick, little case with wipes to take your make-up off - you can get a nice case for make-up wipes, lipsticks, blushers and mascara and nail varnishes.'
But in the same episode her manager is seen warning her that the venture could prompt negative press: 'There will be a lot of PR from this because it can be quite controversial.'
To which Price promptly replies, 'That's why I like to do it. For all you haters out there.'
If she does go ahead with the latest business plan, then she's likely to face opposition from ex Peter Andre.
He publicly blasted his former wife when she posted pictures of their daughter on Facebook wearing false lashes and a full face of make-up.
At the time he told the press: 'If I'm honest, I'm absolutely disgusted and to me that's the worst thing to be worried about. It's a two-year-old girl and to me that's disgusting.'
What do you think of Price's plans - just harmless fun, or another bid for controversy? Let us know in the comments box below.