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Goodbye grey hair?

By Lucy Halfhead on Monday 26 October 2009

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Marie Claire beauty news: Hair Dye

Experts at L'Oreal could be close to creating a hair product that can turn grey hairs back to their former colour.

L'Oreal always seem to be at the forefront of hair and beauty innovation and the latest project they're working on is finding a way to return grey hair back to its natural colour.

Unfortunately, this new research and development is top secret but the company are confident that they will succeed - although it may be several years off. In the meantime, L'Oreal has just unveiled another revolutionary hair dye, one that doesn't contain ammonia - so no stink and no itch or irritation!

Women have traditionally relied on hair dyes that contain ammonia to remove colour from hair, before the dye pigments get to work, but L'Oreal has just invented a new hair colourant called INOA [Innovation No Ammonia] that doesn't contain any ammonia. INOA is far gentler on the hair, to the extent that it improves its condition with every use and can - almost - return hair to its pre-dyed condition.

There's clearly a huge demand for ammonia-free hair dye as the first batch of INOA recently became available to salons and sold out in a flash.

'This is exciting because it's revolutionary,' celebrity hair colourist Jo Hansford told the Mail. 'It is much less aggressive and there is far less fade, which is a huge bonus for the customer, especially for women with fine hair.'

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Monday 26 October 2009

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Although this sounds good, I just hope they are not using animals for testing this product. L'Oreal do not have a good track record in regards to animal testing. Fingers crossed they have seen the light and can do what many fantastic companies now do- make great products without suffering.
Comment by em on October 26 17:10

Yes -sounds great but I do not really believe in it to be honest. I have just few grey hair but even in L'Oreal hair academy they were not able to cover it...
Comment by magy on October 29 14:29

WoW WoW..... my hair started going white/grey from age of 16... so this new product would be fab... i do dye my hair.. even though im naturally fair....i cant let my white hair grow throw... im 48...ohhhhh no....
Comment by Darcey on October 30 11:33

I'll believe it when I see it work! Though I don't doubt Loreal scientists have years of reseach behind them to create this. The skin, eyes have been done. What's next: the hair which I'm sure is an entirely different challenge bing that man is a highly developed mammal that greys at his own rate.Nothing's impossible. When they can categorise total human DNA! Anything!!
Comment by Adam on September 08 14:58