Marie Claire News

Thursday 28 August

 


Beyonce lightened for L'Oreal?

Marie Claire Celebrity News: Beyoncé Knowles - L'Oreal Advert

A picture of Beyonce in a L'Oréal ad campaign is causing a furore in the US – with critics suggesting the beauty giant has tampered with the pictures to make the star look paler.

The singer appears in an advert for a Feria highlighting kit – which explains the strawberry blonde hair – but US newspapers have accused L'Oreal of 'whitewashing' the pics by digitally lightening her skin.

The New York Post, under the headline Beyoncé The Pale, called the advert 'shocking' and accused the company of making the singer look like a 'weird, nearly white version of herself'.

US gossip website TMZ called the advert 'severely Photoshopped', adding: 'L'Oréal has some serious explaining to do about its bleached-out Beyoncé ad!'

It is, however, unlikely that Knowles would have let the advert run if she herself had a problem with it. Her spokesman yesterday declined to comment.

And L'Oréal yesterday denied the claims, stating: 'It is categorically untrue that L'Oréal Paris altered Ms Knowles' features or skin tone in the campaign.'

SEE MORE BEYONCE PHOTOS HERE

Friday 8 August 2008


Have your say ...

Add your own comment

Let's look at the bigger picture here... It's a know fact that especially in this country the use of black models does not sell as well as white models. The media feels the 'lighter look' is more acceptable... How sad is that?
Comment by Lisa Collier on August 11 13:11

I cant believe the comment by Kymmiisha was actually published, surely we're commenting on the photo shoot and not having a "lets slag off Beyonce" moment?
For the record she does look very washed out.
Comment by traci carpenter on August 10 09:18

I think the photo has been altered in some way - just compare the photo of Beyonce with the one on this month's cover of Marie Claire. One black girl, one white girl - both with the same colour skin. Whether Beyonce approves or not is unimportant - the point is that, once again, it is obvious that we're being shown 'perfect images' which make our daughters unhappy with the way they look.
Comment by Sue on August 09 17:32

if you look at any l'oreal add, all of the models/celebs have masses of white light on their faces. add this to the fact that Beyonce is genuinely much paler than the average black woman due to her heritage. this is soooo blown out of proportion.
Comment by Sheryl Miller on August 09 16:38

There is no way that Beyonce would have authorised that photo unless she was happy with it herself. I don't think its a case of white people wanting to "wash out" black people - Beyonce is fuly in control of her own career and I'm sure she was more than in control of the approval for that photo!
Comment by kate on August 09 12:27

Typical L'O'real, 'plausible deniability'. Get the snapper to shoot from certain angles, create the right lighting and bingo! Black becomes white and thus their demographic is satisfied. L'O'real = racist
Comment by tom Johnson on August 08 18:45

Kymmiisha you are very harsh. It's is highly unlikely that she requested the photoshopping. Beyonce is not to blame - L'O'real whitewash is to blame - stop blaming black people for white people wanting to "wash us out"!
Comment by Sammy on August 08 15:41

She has let down all the sisters around the world ! I cant stand that hag she is everything I wouldn't want my daughter to be, all that stupid prancing she needs a brain! She makes Christians look confused.
Comment by kymmiisha on August 08 13:38


Read all 8 comments


Rate this ...

Rate this content

Thanks, your rating has been counted!

  • Current rating:

  • 4/5



Breaking headlines ...

Marie Claire subscription September 2008

In Style rss feed