Joss Stone new Flake girl

• Print
• Share
• Comment

It’s an unusual gig, but singer Joss Stone’s latest performance is in a TV advertising campaign for Flake.



The new commercial sees Joss breaking up a recording session to take a sultry bite of a Flake chocolate bar. She then sings a version of Flake’s famous jingle, ‘Only the crumbliest, flakiest chocolate…’



The ad campaign, shot by advertising agency Publicis, aimed to ‘modernise the Flake moment’.



Clare Charlton, Flake's brand manager at Cadbury, said: ‘Joss Stone brings a new twist to the iconic figure, perfectly embodying the Flake girl's fun and spontaneous attitude to life.’



The ‘Flake girl’ ads launched in 1959, and became famous for their risqué themes – but Stone admits her version is not as raunchy as her predecessors.

Thursday 6 March 2008

Have your say ...

Add your own comment

can the next person to advertise flake be a man please.
Comment by gill on March 06 11:37

↓   ↓

Name

↓   ↓

E-Mail

↓   ↓

Your comments

↓   ↓

Please enter the characters in the image:

IPC Media Limited owner of marieclaire.co.uk will collect your personal information solely to process your request.

Post

• Next Article

  

  Daniel Radcliffe death threats Read more...

• Last Article

  

  Daniel Radcliffe death threats Read more...