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Eva Mendes new Calvin Klein model
Rex Features
Eva Mendes will be the face of Calvin Klein's latest fragrance, which will be launched in stores later this year.
The Hitch actress will star in the advertising campaign for the as-yet unnamed fragrance, following in the footsteps of previous Calvin fragrance stars Kate Moss and Scarlett Johansson and Christy Turlington.
Tom Murray, president of Calvin Klein Inc commented, 'Eva exudes an effortless and unpretentious sensuality, which is perfectly in line with the Calvin Klein brand DNA.'
Although not confirmed, it is rumoured that Mendes will receive $3-5 million for a three year contract, which will see her star in TV and print advertisements, and make personal appearances for the brand.
Click here to see Kate Bosworth in the latest Calvin Klein campaign.
Friday 1 February 2008
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