Madonna new Sunsilk face

By Carla Bevan  on Tuesday 22 January 2008

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Sunsilk is going up in the world. Fresh from its recent celebrity campaign with Girls Aloud, the haircare brand has bagged surely the most fabulous celebrity signing of all, Madonna.



According to beauty insiders, the Material Girl will work with Sunsilk on a new 'life can't wait' campaign, which encourages women to get out and live their lives, rather than sitting around waiting for wondrous things to happen.



Madonna's commercial for the company will be screened during America's Super Bowl on 3 February - the US's most hyped annual ad break, where 30-second slots go for millions of dollars.



Appearing alongside Madge, will be fellow MTV favourite Shakira and Marilyn Monroe, all singing snippets of their most famous songs.



The ad will direct viewers to a new website, www.lifecantwait.com (not live until February), where women can share stories about how they live life to its fullest.

Tuesday 22 January 2008

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