Designer Stella McCartney spoke to the BBC about the hard work involved in designing the uniforms for Great Britain's Olympians, revealing that the hardest challenge of all was 'Tom Daley's little thing'
Designer Stella McCartney spoke to the BBC about the hard work involved in designing the uniforms for Great Britain’s Olympians, revealing that the hardest challenge of all was ‘Tom Daley’s little thing’
The Brit designer, who created the Team GB uniforms with Adidas, explained that she not only had to consider ‘so many different bodies, so many different shapes and sizes’ when designing the ensembles, but she also had to create uniforms that would work for 26 different sports.
‘It took about three years to do all the designs,’ she explained. ‘It’s the first time a fashion designer has worked with a sports brand like adidas over an entire [uniform collection].’
Stella couldn’t resist poking fun at Team GB diving personality Tom Daley, and admitted that the diver’s Speedo proved the most challenging of all of the uniforms since: ‘There wasn’t a lot of space to work on to apply the print!’
McCartney also elaborated on some of the other challenges she faced when creating the kits, which were criticised by some when they were first unveiled for not incorporating enough of Team GB colour red in the design.
‘Practicality comes first, and then secondly I wanted to try and represent the nation, try and make [them] iconic, try and make [them] recognisable.
‘It was technology-led… but I think for me it was trying to get the team to look and feel as one.’
What do you think about the Team GB kits? Did Stella win a gold for her efforts? Leave a comment in the box below.