Stars unite to launch Oxfam Unwrapped – a campaign to stop £1.2 billion Christmas waste
HELEN MIRREN, WILL Young and Helena Bonham Carter are among the stars who are uniting to launch Oxfam Unwrapped – a campaign to stop the £1.2 billion wasted on unwanted Christmas presents.
The tongue-in-cheek campaign will launch with television adverts calling to stop buying people gimmicky presents, which will inevitably end up on the Earth-damaging rubbish heap.
In the advert Mirren, an ambassador for Oxfam, will spoof the traditional charity appeal advert with a plea on behalf of the ‘millions of people who suffer every year from receiving rubbish presents’.
And Helena Bonham Carter, holding a talking rubber fish, will tell the audience: ‘Oxfam Unwrapped is a fun campaign, but it’s serious too. These gifts are genuinely life-changing. Unlike a flapping, singing fish.’
According to Oxfam, each person on average spends £33 on Christmas presents that aren’t gratefully received. ‘Every year Britons buy thousands of silly presents nobody wants and that empty our wallets without actually bringing Christmas cheer to anyone,’ said Barbara Stocking, director of Oxfam.
‘Oxfam Unwrapped is an alternative gift range of over 60 fun and innovative presents, including fertiliser, a loo, condoms, essential medicines and school books, knowing they have a positive impact on people’s lives, compared to disappointing unwanted presents like socks, CDs and smellies.’
Oxfam hopes to raise £14.5 million with the campaign which, says Barbara, is a ‘drop in the ocean compared with the 33.4 billion spent on Christmas presents last year.’