Naomi Campbell threatens legal action over ‘racist’ Cadbury’s ad

The supermodel may sue the chocolate brand after it used her name in an advertising campaign

Naomi Campbell is threatening to take legal action against Cadbury, after the food giant used her name in what she has branded a ‘racist’ advert.

The supermodel was left outraged by the ad for Cadbury’s Dairy Milk Bliss, which featuring a chocolotae bar propped within a mound of diamonds and uses the slogan, ‘Move over Naomi there’s a new diva in town’.

Speaking to The Independent, Ms Campbell stated: ‘I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting and hurtful.’

Cadbury has now removed the advertisement from all billboards and it is no longer in circulation. A statement from the brand read: ‘It was certainly never our intention to cause any offence and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.’

Naomi Campbell taking legal action against Cadbury

But it could be too little, too late for Cadbury, with a number of black rights groups quickly backing Campbell’s cause.

Simon Woolley of the UK’s Operation Black Vote, called for a boycott of the brand’s products, telling The Daily Mail, ‘Racism in the playground starts with black children being called ‘chocolate bar.”

Do you think Naomi Campbell should take legal action against the Cadbury’s? Let us know your thoughts in the comments box below.

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