Daybreak: boom or bust for new show?

One week after the new breakfast show launched, critics and fans are divided

It’s been several hours and five days since they took GMTV away, but ITV’s replacement Daybreak is failing to win friends and influence people.

The breakfast show launched on Monday with new hosts Christine Bleakley and Adrian Chiles, poached from BBC’s The One Show.

But critics are already questioning whether the duo are worth their rumoured £10m joint pay deal.

‘We love you for spending the week with us here at Daybreak,’ said Chiles at the end of Friday’s show, although it’s tough to say whether new viewers feel the same way.

The show only scored 1million viewers on its second showing, compared with 1.4m for BBC Breakfast.

Fans of GMTV took to the blogosphere, calling for the old show to be re-instated via Twitter, Facebook and fansites. The MCOnline comments section also buzzed with complaints about Daybreak.

But it’s not all bad news for the early morning show. While a Facebook campaign urging ITV producers bring back GMTV has only scored 2,400 backers, Daybreak‘s own FB page has nearly 18,000 fans!

TV critics are calling the first week’s shows uneventful, but can Daybreak survive by being boring enough not to cause offence?

Will you be switching on to watch next week or have you seen enough? What would you do to improve the show? Tell us your thoughts about Daybreak below!

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