Beyonce and Jay-Z lose case to trademark Blue Ivy’s name

The superstar parents wanted to patent their daughter’s name so they could launch a clothing line

Beyonce Knowles and Jay-Z have only been parents for nine months but already they’d planned to launch a business legacy for their daughter, Blue Ivy.

Unfortunately for them, the superstar couple have lost a case to trademark the name ‘Blue Ivy.’

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The celebrity duo wasted no time in filing legal papers soon after their daughter’s birth in January to patent and protect her moniker. They had hoped to launch a range of baby clothing under the name Blue Ivy.

Unfortunately Beyonce and Jay-Z were blocked by Boston-based wedding and event planners, Blue Ivy, who set up business in 2009.

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Although all is not lost, the owner of the company, Veronica Alexander said she would welcome offers for the naming rights. And there is certainly no animosity between the two parties, Veronica posted a photo of the celebrities on the company’s website and dubbed them their ‘soulmate couple’.

What do you think of Beyonce and Jay-Z trying to trademark their daughter Blue Ivy’s name? Were they smart to try this? Let us know your thoughts below.

WATCH: Beyonce’s best moments in the video below.

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