Watch Beyoncé rehearsing for the high street chain’s latest campaign as she shows off her professionalism on set
Beyoncé isn’t one of the biggest stars on the planet by chance, as those who have already seen her on her recent world tour, the Mrs Carter Show, can testify but for any doubters left a new behind-the-scenes video from the singer’s H&M ad proves what a powerhouse she really is.
The footage shows Beyoncé calm and collected as she is taken through the steps for the swimwear shoot, learning dance moves in minutes something she laughs off instead of panicking about.
Beyoncé says while laughing: ‘Now I have to learn choreography in five minutes.’
But it’s this very attitude that’s admired by her colleagues! Frank Gatson co-choreographer for the advert explains: ‘Beyoncé hasn’t really gotten the chance to rehearse as much as she would like to. Beyoncé has a lot on her plate but we’ll get it done.’
And it’s not just ‘done’ it’s executed with finesse and plenty of (Sasha) fierce attitude while the singer sizzles in an array of swimwear as she splashes in the sea, dances in the sand and relaxes on the beach.
H&M’s Creative Director, Donald Schneider, explains how excited the Swedish chain is to have the singer work with them saying: ‘You have Beyoncé for a campaign – it doesn’t get bigger than that. She’s excited about it and seems really happy it’s kind of a magic moment.’
Well she’s certainly something magical to watch!