Beyoncé lands $50m endorsement deal with Pepsi

Superstar Beyonce's face will appear on cans, bottles and an ad campaign timed to coincide with the release of her new album

Beyoncé Knowles continues her global takeover by signing a lucrative $50m dollar deal with drinks giant Pepsi.

The superstar has embarked on a hybrid project with the company that will see her appearing in a TV commercial and emblazoning her face on cans as well as a multimillion-dollar fund to support the singer’s chosen creative projects.

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‘Pepsi embraces creativity and understands that artists evolve,’ Beyoncé has said in a statement. ‘As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.’

The campaign will coincide with a blitz of promotion for her next, unnamed, album due for release just after she is scheduled to perform at the Super Bowl half-time show on February 3, which, you guessed it, is also sponsored by Pepsi.

Being a global ambasador is just the latest in a long list of projects that 31-year-old Mrs Jay-Z can add to her resume, which includes being a chart-topping recording artist, actress and director.

Anyone else feeling ever so like an under-achiever?

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