Bra war victory for customers

M&S admits it made a mistake, amid wrath of angry larger-chested women

Marks and Spencer has agreed to end its policy of charging more for larger bras after a high profile campaign led by angry customers.

The “Busts for Justice” campaign was led by Beckie Williams, a 30G. Her Facebook group attracted more than 13,000 supporters who called for a boycott the store’s lingerie.

She was protesting against the extra £2 added by M&S to bras larger than a DD cup on the grounds that they cost more to make.

Marks and Spencer initially said bigger-busted customers were happy to pay a small premium for the specialist work needed to ensure a suitable level of support. But on Friday the company backed down.

The high street giant placed full-page adverts in Friday’s newspapers admitting it had “boobed” and pledged to standardise prices for all bras regardless of size.

As a goodwill gesture, the store is now offering a 25% discount on any bra in any size until 25 May.

A spokesman said: ‘We’ve heard what our customers are telling us that they are unhappy with the pricing on our DD-plus bras and that basically we’ve boobed. So from Saturday 9 May no matter what size you buy, the price is going to be the same.’

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