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FIRST LOOK: Brad Pitt for Chanel No. 5

By Fiona Raisbeck - Wednesday 10 October 2012

As anticipation builds to the launch of Brad Pitt's campaign for Chanel No. 5, the label has released a teaser picture and clip.

The arty black and white image, shot by Sam Taylor-Johnson, shows the Hollywood heart-throb sitting on a stool alongside British film director Joe Wright, who has directed the eagerly-anticipated commercial.

While little is known about the theme of ad, the full TV version will hit the web on 15th October, it will see Brad follow in the well-heeled footsteps of Catherine Deneuve, Nicole Kidman and, most recently, Audrey Tautou and become the new face of the iconic fragrance.

BRAD PITT'S GROUNDBREAKING CHANEL AD TO DEBUT THIS MONTH

As well as the behind-the-scenes picture, the French fashion house has released a super-short seven-second video clip  onto YouTube, which shows an image of the actor turning away with the caption 'What's the mystery?'. The audio also features Brad speaking the line.

News of the exciting partnership, believed to be worth a cool seven-figure contract, broke in May, when Brad was spotted in London shooting the campaign. The collaboration will make him the first man in the perfume’s history to act as model for the classic scent.

Excited about the Chanel ads starring Brad? Then take a peek at the teaser clip below...



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