Gwyneth Paltrow is the new face of Hugo Boss fragrance

She’s fronted a major perfume campaign before, and now Gwyneth Paltrow is back after being signed as the face of Hugo Boss’ latest scent.

The Oscar-winning actress will front the ads for Boss Nuit Pour Femme, which is inspired by the ‘elegance and sensuality’ of the classic little black dress.

Gwyneth will appear in TV, print and online adverts wearing a LBD, natch, for the German-based fashion brand’s new fragrance.

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The actress told WWD: "To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time -- characteristics that I strive towards in my own life.’

As well as a succession of fashion campaigns for the likes of Coach and Lindex, the Hollywood star previously fronted ads for Estee Lauder’s Pleasures fragrance between 2005 and 2009.

The Hugo Boss Nuit Pour Femme perfume is set to launch in August 2012.

GWYNETH PALTROW: STYLE HIGHS & LOWS

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