Benefit Cosmetics will be raising a few eyebrows this weekend.
Opening their inaugural National Brow Week (22-28 April), Benefit will attempt to break the Guinness World Record for the number of eyebrow arch services performed in a 24-hour period around the world.
Breathing life into their philosophy, 'what a difference a brow makes,' they will be attempt to perform a brow arch every single minute on Saturday 21 April.
It’s your call to arms, Benebabes: unite – head to your nearest Benefit Brow Bar and help make brow history!
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Benefit to make Guinness World Record attempt
By Olivia Cox - Thursday 19 April 2012
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