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Lynx launches first ever female fragrance

By Cassie Steer on Thursday 26 January 2012

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Angels will fall and now cherubs will too, by the looks of it as the Cillla Black of the deodorant world, Lynx, is set to release their first ever fragrance for the fairer sex

Kieran Danaher, Lynx Brand Manager at Unilever UK revealed: 'This is a historic moment for Lynx as a brand. For the first time in our 27 year history we are launching a male and female fragrance at the same time.

'Lynx Attract will unleash the full power of the ‘Lynx Effect’ for both sexes and make the mating game doubly exciting.'

The ‘For Her’ scent is designed to perfectly compliment the men’s, with mouthwatering top-notes of pomegranate, apple and blueberry, a floral heart and base notes of wood, musk and vanilla for a sensual edge. Oooh la la!

The brand whose tongue-in-cheek, often rather racy campaigns have landed them in hot water for objectifying women (a series of ads featuring model Lucy Pinder were banned last year) have announced that the TV ad to accompany the fragrance will be aired on the 1st Feb.

We’re predicting a baby boom for 2012!

Lynx Attract Bodyspray For Her will be priced at £3.25 for 150ml and is also available as a shower gel. Visit facebook.com/lynxeffectuk for more info.

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