Although waiting lists are a common feature for fashion's hottest pieces of the season, they're a rarer commodity on the beauty scene, reserved for the cult must-haves that whip fans into a frenzy.
This season there's one product make-up junkies can't wait to get their hands on - Chanel's Le Vernis in Jade nail colour.
The £19 pistachio hued polish lands in stores on Friday 9th October, but eager shoppers have already added their names to a 150 strong waiting list at Selfridges - the exclusive stockist of the much-coveted shade.
First spotted on Chanel's autumn/winter '09 catwalk, the colour gained cult status before even hitting the shelves.
David Walker-Smith, Selfridges' Beauty Director comments 'Beauty wait-lists are not as common as fashion, but Chanel's Jade nail varnish warrants the frenzy and is definitely on every beauty queen's lust list.'
And fans making their pilgrimage to the store next week won't be disappointed - Selfridges is also launching the new Chanel Makeup Studio on the Thursday 8th.
A unique space, designed by Peter Philips, Global Creative Director for Chanel makeup, the studio will offer the ultimate luxury experience, with makeup experts on hand to offer advice on the fashion house's prestigious array of products and fragrance, the opportunity for makeup lessons and a bespoke bridal service.
A beauty lover's playground, it will house 125 lip colours, 26 nail colours and 45 eye colours, alongside exclusive lines, limited edition products and all the best-selling Chanel favourites.