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SJP follows up perfume success with three new scents

Marie Claire celebrity news: Sarah Jessica Parker at the NY Premiere of Sex and the City Rex Features

Sarah Jessica Parker is set to launch three new fragrances, and in a bold move, they will all go on sale at the same time.

The upcoming Lovely Collection is comprised of a trio of scents, Dawn, Endless and Twilight, which will be sold seperately, but be launched together in early 2009.

Speaking to WWD, Parker explained the decision, 'I wanted to offer a little glimpse into my world, something that was genuine and relatable — very specific moments, treasures of time. The concept of moments lent itself to multiple fragrances.'

She added, 'Being able to create fragrances has been a dream come true. I particularly love the process because smell is very subjective — perceptions are different. It’s like splitting atoms to get it as perfect as possible, and I love every second of it.'

Having conquered the world's best dressed lists, SJP set her mind to the beauty industry back in 2005, and launched her hugely popular first fragrance Lovely. This was followed by further success with Covet and Covet Bloom.

Click here for our favourite SJP pics 

Tuesday 4 November 2008


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