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YSL launches Touche Éclat For Men

By Lucy Hutchings  on Thursday 11 September 2008

Marie Claire Beauty News: YSL Touche Eclat for Men

It is already one of the world's best-loved beauty products, and now YSL has customised its iconic Touche Éclat specifically for men.

Available exclusively at Selfridges, YSL Touche Éclat For Men, has been formulated specifically for male skin, giving a heavier coverage, and is unfragranced.

The cult product is already a staple of women's make-up bags around the world, and with the male cosmetics market going from strength to strength, YSL has created the product to act as an enhancer rather than a make-up product.

David Walker-Smith, Selfridges Director of Beauty, said: 'Men are increasingly becoming more conscious of their appearance and have gone from stealing products from their wives and girlfriends to stocking up on their own. They see the benefit of beauty products enhancing their natural complexions and no longer consider them to decrease their male bravado.'

YSL Touche Éclat For Men launches exclusively in Selfridges stores nationwide on Friday, and is priced at £22.50.

SEE OUR TEN BEST CULT BEAUTY BUYS HERE 

Thursday 11 September 2008

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better than the original touche eclat in the fact that it's slightly darker, so suitable for darker complexions...as for being unfragranced, the brush still smells a bit moldy after a few weeks, i suppose that's down to a lack of preservatives.... my tip for over 30's....if you wanna look fresh and a bit younger then buy buy buy !!
Comment by anton on January 02 21:12

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