Aldi night cream sell-out


Marie Claire Beauty News: Siana Skin Kind Nourishing Anti-Wrinkle Night Cream

A skin cream that costs just £1.89 from a budget supermarket does exactly the same job as expensive luxury creams, a new survey has claimed. Supermarket chain Aldi is preparing itself for a stampede after its Siana Skin Kind Nourishing Anti-Wrinkle Night Cream was voted the joint best skincare product, together with Lancome's luxury night cream, which costs £51 a pot. The study by Channel 4's show How To Look Good Naked, asked 100 women to blind test a range of popular face creams. Focusing on scent, texture and hydration, Aldi's anti-wrinkle cream got as many votes as the Lancome night cream, which is 27 times as expensive. In tests earlier this year, Aldi's day cream, also a snip at £1.89, was voted best anti-ageing product. Sales increased massively by 800% and the supermarket chain is now preparing for another mad dash. Aldi's UK managing director of buying, said: 'Following the amazing success of the day cream, we are anticipating a repeat performance of high customer demand for this one, with people driving across the country to get their hands on it.'

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