Forget Youtube, the future of make-up tutorials is getting far more personal...
Ok so we’re still not sure about walking around the city with Google Glasses attached to our faces, but we have to admit that YSL’s new idea for wearable technology is pretty amazing.
Knowing how popular online make-up tutorials are, the beauty boffins at Yves Saint Laurent Beauté came up with the innovative idea of using Google Glasses to create personalised tutorials on-counter. The make-up artist will wear Google Glasses to film your one-to-one consultation, using this up-close and personal method to talk you through the techniques and products they are using, giving you a prescriptive lesson on your chosen make-up look. The film is them instantly emailed to you, so you can go through the professional steps at home and recreate the look for yourself. You’ll also be sent before and after shots, plus a list of products and direct links to buy them online.
The makeovers take 45 minutes and cost just £30, which is redeemable against any product. With such an affordable price point and no obligation to buy a whole kit, we think this really could be the start of a whole new way to experience make-up shopping in the future.
YSL say, ‘Yves Saint Laurent Beauté is committed to encouraging consumers to elevate their skills. This multi-touch point approach is an exemplary initiative where both technology and customer service is brought together. We are offering a unique tool to consumers, empowering them to replicate the same make-up look at home.’
The tutorials are available from today at Selfridges and will be rolled out nationwide next year.
Discover YSL Beaute at yslbeauty.co.uk.