WATCH: Blake Lively’s glamorous Gucci Premiere ad

Gossip Girl star Blake Lively makes her debut as the face of Gucci's Premiere fragrance

Italian fashion house Gucci announced Blake Lively as their new face back in June, and now we get to see the finished results as the Gossip Girl star channels old school Hollywood glamour in the advert for the label’s Premiere fragrance.

The clip opens with a dramatic shot of Blake standing by a giant window in a plush Los Angeles apartment wearing a stunning backless fishtail gown covered in shimmering gold sequins. With her long blonde hair styled in Veronica Lake-inspired waves, she then spritzs some of the new scent onto her neck, enters a lift and is bedazzled by the view of city’s bright lights.

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