Ethics-driven brand The Body Shop has launched a new report urging other brands to act against workforce discrimination
Ethics-driven brand The Body Shop has launched a new report urging other brands to act against workforce discrimination.
The high street giant has long been a household name, and for the last 25 years has been leading the field as a fair trade community business.
The new report, entitled ‘Striving to be a Force for Good‘, urges other businesses to take action on controversial issues such as child labour, discrimination, working conditions and low wages.
It recognises society’s growing demand for businesses to act responsibly and demonstrates how a leading beauty brand may be a true force for good and yet still be able to thrive commercially.
Sophie Gasperment, executive chairman of The Body Shop, describes the brand’s aim as ‘pioneering the standards in sustainability issues that lead the way in ethical brand behaviour.’
This is beauty with a conscience, and it looks set to spark a trend.