SEE Zoe Saldana as new face of Avon

The actress takes over from Reese Witherspoon to front the latest ad campaign for the cosmetics company

Zoe Saldana has followed in the fashionable footsteps of Reese Witherspoon to become Avon‘s newest leading lady.

The Avatar actress fronts the ad campaign for Avon’s new Eternal Magic fragrance, and will also feature in their latest catalogue as the face of the Colour Cosmetics collection.

It means so much to me to be associated with a company that shares my values and believes in empowering women,’ says Zoe.

The perfume campaign shows Miss Saldana looking her effortlessly elegant self in a fairytale lilac gown, promoting the scent ‘inspired by the rare Princess Monaco rose.’

Zoe Saldana for Avon - Beauty News - Marie Claire

We are thrilled to have Zoe as the spokesperson for Eternal Magic,’ says Geralyn Breig, Avon’s Senior Vice President.

‘Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood – and has built a strong reputation for playing empowering characters that leave a lasting impression.’

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