Plastic surgery requests increase

Cosmetic and plastic surgery demand up by a third

Demand for cosmetic and plastic surgery has shot up by a third, as procedures lose their stigma, Harley Street reports.

New year requests for breast augmentation (up 20%), botox (51%) and the like are all on the up, as are inquiries by men.

‘It’s not only the demand for cosmetic surgery that’s changing, it’s perceptions associated with it,’ Harley Medical Group group director Liz Dale says.

‘Increasingly, men are getting in on the act.

‘Twenty years ago the majority of our patients wouldn’t tell anyone about their surgery, it would be a complete secret.

‘Now it’s more likely that 10% will keep quiet whilst the majority are happy to share the details of surgery with their families and friends.’

To afford all these new procedures, many Brits are taking on second jobs, or choosing to forgo expensive foreign holidays.

‘Cosmetic surgery is now socially acceptable. It’s common amongst polite dinner party circles to swap recommendations for surgeons,’ adds Ms Dale.

‘Non-surgical procedures such as laser hair removal are becoming as regular as a trip to the hairdressers for some patients.’

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