Ever wanted to try La Mer’s famous face cream? Now you can…

The brand is running a pop-up that lets shoppers discover their perfect texture of La Mer moisturiser – for FREE

Even if you've never tried it, you've definitely herd of Crème de La Mer moisturiser (one of the best moisturisers on the beauty market).

The price tag alone makes it a famous beauty icon the world over; so incredible is it that a 500ml pot of the original, ultra-rich cream rings in at over £1,500.

Now, the brand is opening up its doors to allow everyone to get to know its story – just how much time, effort and research goes into one of those exclusive price tags, and what makes their skincare and make-up so effective.

From today until Saturday 21st of April, the brand is running a pop-up in the heart of Soho so that skincare lovers can be matched with their perfect La Mer moisturiser – and take a sample home with them.

The same goes for their Skincolour range, which includes the likes of their Soft Fluid Foundation (usually £90).

But the fun doesn't stop there: beauty lovers can book into manicures, listen to exclusive talks and immerse themselves in all things La Mer, all while sipping on the brand's Miracle Broth infusions.

That's your weekend plans sorted – we urge you to drop in after work or head down to London on Saturday.

Here's hoping La Mer make this a regular thing!