L’Oreal launches hair colour map of UK

Ever wondered whether Basildon is teeming with blondes or if Ireland really is home to more flame-haired sirens than anywhere else? Well thanks to L’Oreal Professionnel's new hair colour map, we’re about to find out

Ever wondered whether Basildon is teeming with blondes or if Ireland really is home to more flame-haired sirens than anywhere else? Well thanks to L’Oreal Professionnel’s new hair colour map – and a bit of help from you – we’re about to find out.

Inspired by the revolutionary INOA hair colour system (that’s Innovation No Ammonia to you and me), you’re invited to celebrate your tresses and help chart out the country’s top hair hues with INOA COLOUR CONNECT’s new interactive map.

Simply upload a head-shot to L’Oreal Professionnel’s facebook page where it will automatically be added to the interactive hair colour map.

As a thank you for sharing your particulars on the hair colour map, all participants are entered into a draw to win a selection of fabulous treats for your tresses as well as the grand prize which is an all-expenses paid trip for two to the fash pack’s city pf choice – Paris. Ooh la la!

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