Kaia Gerber announced as new face of Marc Jacobs beauty

She got it from her mama

They say the apple doesn’t fall from the tree and looking at Kaia Gerber and her mother, Cindy Crawford, you can clearly see that it’s true. Not only is Kaia the spitting image of her supermodel mum, the 15 year old is also following in her footsteps with a stellar modelling career of her own, most recently landing the covetable role as the face of Marc Jacobs beauty. 

Created with leading make-up artists and Marc Jacobs Beauty Creative Director, Diane Kendal and shot by renowned photographer, David Simms, the new campaign features Kaia with tightly crimped red hair and 80s style teal eyeliner with a modern twist. 
‘I’m so excited and honoured that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry. I’m obsessed with his beauty products and like everything else he does, Marc Jacobs beauty makes you feel feminines and playful’, Kaia said of her new role. 
After already landing campaigns like Miu Miu and Alexander Wang, it seems like this is just the beginning of a very illustrious career. Get it girl! 

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