Jo Malone Launches Rock Of Ages, An Homage to All Things British

Meet the latest offering from Jo Malone...

Love Jo Malone? Love all things British? You’re likely to love this new collection, then.

A tribute to the makings of Britain, this luxe-looking collection combines all those beautiful fragrances we know and love from Jo M, think Amber, Geranium, Clove etc, paired with some pretty chic, new-season packaging (there’s no denying those ultra-cool bottles won’t totally transform our dressing tables).

So what exactly can we expect? Those signature smoky scents feature heavily (we would suggest Birch & Black Pepper Cologne if you prefer a masculine scent), as do light floral tones (Lily Of The Valley & Ivy), or if you’re after something a little more captivating, go for the Pomegranate Noir.

Speaking of the new offering, Master Perfumier Christine Nagel explains, ‘The idea was to capture the atmosphere of some of Britain’s most defining eras; periods of British history so unique that each one has its own globally recognised ambience of drama and character. We wanted to encapsulate these ages in scent, creating a collection that would playfully appeal to the imagination.”

And so they have. Touching on every iconic era throughout British history, those clever folk move through Tudor Britain, Georgian, Victorian, Edwardian, and finally, settling on today’s eccentric Brit landscape.

So if you’re looking for a little fragrance pick-me-up for spring, head to Jo Malone, and shop the complete collection.

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