Jessica’s Extreme Beauty Perm Challenge

Bored by her straight locks, Jessica Hough trials a new curling technique set to make perms popular again

Bored by her straight locks, Jessica Hough trials a new curling technique set to make perms popular again.

Curls were abundant on the 2012 catwalks and with tongs fast over-taking irons as the go–to styling tool, Marie Claire’s beauty assistant Jess decided to take the plunge.

Melanie Halacoglu from Hari’s Kings Road salon is pioneering the new Boho Drop Perm that promises to banish 80s poodle look and bring back big, bouncy, soft curls. So can it deliver? See the results here…

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