Hailey Baldwin is coming out with her own makeup line

Taking after her BFF

Considering her BFF, Kylie Jenner has had crazy levels of success with her make-up line Kylie Cosmetics (honestly, how many liquid lip collections do you know that sell out within mere minutes every time they go on sale?!), it only seems natural that Hailey Baldwin would like a piece of the cosmetics empire pie. 

Enter Australian beauty brand, ModelCo, who have just partnered up with the 19-year-old model on a limited edition 25-piece make-up collection. 
‘My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas’, Baldwin told Women’s Wear Daily. 
Taking into account that she’s one of the many young Hollywood starlets who have nailed the whole selfie movement, we’re pretty excited about the idea of ‘filter-esque hues.’ What does it mean exactly? We don’t know, but if it has something to do with light diffusing qualities and blurring abilities, you can count us in for the lot!
Baldwin will soon be shooting an ad campaign for the line at Bondi Beach near Sydney, and the products will be available from ModelCo’s website and Australian beauty chain Mecca Maxima in November, whether they’re planning to jump the pond and make their way over here, we’re still unsure, but our fingers are firmly crossed. 

Reading now

Popular